The New Rules of Marketing and PR: How to use social media, blogs, news releases, online video, viral marketing and direct access to buyers, 2nd edition
For marketers, the new rules of marketing and PR shows you how to harness the potential that Web-based communication offers your business. Finally, you can talk directly to customers and buyers, establishing a personal connection with people who operate your business. The one unique guide includes a step-by-step action plan to harness the power of the Internet to create compelling messages, get them to customers, clients and lead the purchasing process. A completely re
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List Price: $ 19.95
Price: $ 10.20
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